These days, the best security protection no longer looks just like a fence or fortress. Security requires both a protective element and an enabling element, integrated with the overall business. It is becoming more pervasive than it ever was. Consequently, it is less to do with simply checks and procedures administered by a detached department, and more about an attitude and behaviour that affects everybody, and is everybody's responsibility. It should no longer be wholly owned by one department.

In the same way that brands permeate every area and aspect of the companies that own and nurture them, security is displaying family likenesses to brands and brand values. Brands are all about trust, and security is no different. Brands can also be said to be the sum total of the information people carry around in their heads about them, and the experiences they have had with them.

If security protection is to be seamlessly pervasive, and everyone is to be responsible for it, how can you be sure its presence and role have been clearly communicated and instilled in everyone, and that people will confirm through feedback their consistent understanding of the security 'brand' in the organisation?.

You may have many views on what security's role might be. Here is a way of regarding it in a way that can make a tangible difference to its roles, effectiveness, and acceptance. Would your security awareness programme show the same levels of empathy and understanding as the same people hold about the brands you build?.

Brands are only as good as the people who trust them. It's the same with businesses, with leaders, and with nations. It's the same with security.

We can show you how this perspective can help people feel more comfortable with security protection, and their responsibilities towards it, in an organisation, community, or other networked environment.