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Security will remain
a significant challenge

Security must protect and enable. The best security is integrated
with the overall business. If security is to be seamlessly pervasive,
and everyone is to be responsible for it, how can you be sure its
presence and role have been clearly communicated and instilled in
everyone, and that people will confirm through feedback their consistent
understanding of the security 'brand' in the organisation?.

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Brands, security,
and trust

Brands are only as good as the people who trust them. It's the same
with businesses, with leaders and with nations. It's the same with
security. We can show you how this perspective can help people feel
more comfortable with security protection, and their responsibilities
towards it, in an organisation, community, or other networked environment

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Let's face it, crime
and criminality aren't going away any time soon, so the security protection
and security enablement of a secure environment in which to conduct business
is a significant challenge even for a company whose activities are confined
to one country, region, or even town.
These days, the best security protection no longer looks just like a fence
or fortress. Security requires both a protective element and an enabling
element, integrated with the overall business. It is becoming more pervasive
than it ever was. Consequently, it is less to do with simply checks and
procedures administered by a detached department, and more about an attitude
and behaviour that affects everybody, and is everybody's responsibility.
It should no longer be wholly owned by one department.
In the same way that brands permeate every area and aspect of the companies
that own and nurture them, security is displaying family likenesses to brands
and brand values. Brands are all about trust, and security is no different.
Brands can also be said to be the sum total of the information people carry
around in their heads about them, and the experiences they have had with
them.
If security protection is to be seamlessly pervasive, and everyone is to
be responsible for it, how can you be sure its presence and role have been
clearly communicated and instilled in everyone, and that people will confirm
through feedback their consistent understanding of the security 'brand'
in the organisation?.
You may have many views on what security's role might be. Here is a way
of regarding it in a way that can make a tangible difference to its roles,
effectiveness, and acceptance. Would your security awareness programme show
the same levels of empathy and understanding as the same people hold about
the brands you build?.
Brands are only as good as the people who trust them. It's the same with
businesses, with leaders, and with nations. It's the same with security.
We can show you how this perspective can help people feel more comfortable
with security protection, and their responsibilities towards it, in an organisation,
community, or other networked environment.
To find out more, click on any of the icons on the menu bar above.
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